.Article Viewpoints: 15.Ever before wondered just how a power designer ends up operating an influencer advertising and marketing platform? Jonathan Eg, Chief Executive Officer of Partipost, spills over the herbal tea on The Adrian Series.Trick takeaways:.Why trading formulas caused isolation (as well as a job pivot).The magic formula: authenticity + uniformity = influencer excellence.B2B influencer advertising in Asia: It's happening, yet gradually.AI influencers: Cool, yet probably will not substitute your BFF's Instagram.The repayment problem tormenting influencer advertising and marketing (and just how Partipost is actually tackling it).Enjoyable reality: Jonathan's dad eagerly anticipates Mondays. Yes, you check out that right.Profit: The influencer advertising garden is actually evolving faster than you can point out "wipe up." Coming from micro-influencers to AI avatars, the game is altering-- but legitimacy still preponderates.Thus, just before you cross out that friend along with 200 fans as "not influential," keep in mind: worldwide of nano-influencers, your bestie could simply be the next large trait.Tune in for more influencer understandings as well as perhaps grab an idea or more for your own Instagram game!